평판 관리 : 성공적인 홍보 및 기업 커뮤니케이션의 열쇠
Logos Consulting Group is pleased to report that Reputation Management: The Key to Successful Public Relations and Corporate Communication, second edition, will be published in Korean in 2016.
Reputation Management, second edition, is published by Routledge Taylor & Francis Group, a global publisher based in London, specializing in quality academic books, journals, and online reference. The co-authors are John Doorley and Helio Fred Garcia. Doorley is the former Academic Director of the NYU Master’s in PR and Corporate Communication. He spent 13 years as head of corporate communication at Merck, Inc., during which Merck was frequently rated one of the most admired companies by Fortune magazine. Garcia is the president of Logos Consulting Group. The book includes chapters on social media by Logos consultant Laurel Hart and on corporate responsibility by Logos senior advisor Anthony Ewing. It also includes contributions from Logos Institute senior fellow Raleigh Mayer.
Alma Books, based in London, was named Independent Publisher of the Year in the Bookseller Industry Awards 2013. Alma Books was set up in October 2005 by Alessandro Gallenzi and Elisabetta Minervini, the founders of Hesperus Press. Alma publishes from fifteen to twenty titles a year, mostly contemporary literary fiction, taking around sixty per cent of its titles from English-language originals, while the rest are translations from other languages such as French, Spanish, Italian, German and Japanese. Alma Books also publishes two or three non-fiction titles each year.
The Reputation Management Korean translation is scheduled for release in Korea in May 2016.
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