Worth Reading, Sept 10, 2012

  • Politics & social media: The Pew Internet and American Life Project released a new report last week, “Politics on Social Networking Sites.” The survey noted, “The vast majority of SNS users (84%) say they have posted little or nothing related to politics in their recent status updates, comments, and links.” And a fairly small number of people said their political views had changed as a result of political activity on social networking sites. Only “16% of SNS users say they have changed their views about a political issue after discussing it or reading posts about it on the sites.”
  • Future of media: The Columbia Journalism Review’s “Special report: the future of media” provides interesting fodder on “the long view” of the future of media.
  • Wikipedia and PR: This month’s edition of the CW Bulletin (a monthly e-newsletter) from IABC, “PR and Wikipedia: Building a better relationship,” dives into the issues and current topics around the relationship between communicators and the world’s largest encyclopedia. There are feature articles on ethics, strategy and engagement, as well as additional column articles and case studies. For a complementary view on the challenges people sometimes face in updating incorrect or outdated information on Wikipedia, read the novelist and author Philip Roth’s “An Open Letter to Wikipedia” from the New Yorker last week. (Note that the Wikipedia entry for Roth’s The Human Stain has since been changed and is now correct.)
  • Corporate social media management: Jeremiah Owyang has published a helpful series of blog posts over the last few weeks on the internal structures and management of social media at large corporations: “Breakdown: Social Media Workflow, Process, Triage,” “Breakdown: Converged Media Workflow (Coordinating Paid + Owned + Earned),” and “Breakdown: Corporate Social Media Team.”
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Posted on: September 10, 2012
Posted by: Laurel

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