Worth Reading, Nov 19, 2012

  • Reputation and online criticism: Dr. Leslie Gaines-Ross highlighted a recent research report on her blog that looked at the subtleties of how brands should respond to online criticism. (Additional information about the study from the researchers at the University of Amsterdam appeared on strategy + business last month.) Dr. Gaines-Ross summarizes the findings by saying, “The short answer to the question of whether companies should repsond and manage damage control online is quite simple. They should, but carefully.” 
  • Nonprofits and data: The Nonprofit Technology Network (NTEN) and Idealware released the “2012 State of Nonprofit Data Report” last week. Beth Kanter evaluated the results in her post, “Nonprofits Collect Lots of Data, But Most Don’t Use It Says NTEN/Idealware Report.”
  • Financial institutions and social media: The folks at Social@Ogilvy put together a helpful guide, “Financial Institutions and Social Media,” which provides information for financial institutions looking to engage in social media while being mindful of strict regulatory rules.
  • Law and social media policies: Based on recent National Labor Relations Board rulings, “if your company has not examined its social media policy in 2012, it is time for counsel and human resources to carefully reword the document’s language, in an effort to harmonize it with recent cases,” according to Professor Perry Binder on his blog Binder Law Training.
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Posted on: November 19, 2012
Posted by: Laurel

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