Worth Reading, Mar 12, 2012


  • Kony 2012: The release of a new film and campaign from a nonprofit called Invisible Children to “Stop Joseph Kony in 2012” generated widespread interaction and discussion online this past week. While there were significant levels of engagement around the campaign, there were also many pointed critiques of the organization and its methods. Good critical analysis from Michael Wilkerson at Foreign Policy and Ethan Zuckerman on his blog, a Storify summary of a range of responses last week, as well as official responses from Invisible Children here and here (video).
  • On Story: We talk often with clients about storytelling in various settings, so this new TED talk on storytelling from the writer/filmmaker behind Toy Story and WALL-E caught our eye. (And as in some great storytelling traditions, some of the language in the video may not be safe for work.)
  • SXSW Interactive: Thousands of people are currently in Austin, TX for one of the biggest tech and social media conferences of the year – SXSW Interactive. While the conference is still ongoing and next week’s review here should include some of the inevitable reviews/summaries/critiques of this year’s event, one controversial story to come out so far is the use of the homeless as mobile hotspots.
  • Employees and Social Media: Shel Holtz uses a persuasive recent example to illustrate the power of internal employee social media engagement in his post, “Training employees on social media improves engagement, boosts company reputation.”
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Posted on: March 12, 2012
Posted by: Laurel

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