Worth Reading, Apr 9, 2012


  • Women and Leadership: Since 2007, McKinsey has produced an annual report on the state of women and leadership, and the latest report came out last week. This year’s “Women Matter” found, “Today, women remain underrepresented on corporate boards and executive committees.” The report details the business case for gender diversity in senior executive positions, how top companies are achieving greater gender diversity, and how others can implement programs to continue to advance the role of women in senior management.
  • Viral Videos: Interesting research on what makes “ads go viral” and more likely for people to watch, from Harvard Business Review. (Full article via registration or subscription, but the embedded video in the article is equally worth watching.)
  • Invisible Children/Kony 2012 Sequel: Speaking of viral, Invisible Children last week released a follow-up video to the original Kony 2012 video, which since its release became the most viral video to date. The sequel addresses many of the criticisms leveled at the organization and the campaign.
  • Remembering Mike Wallace: Many reflections about legendary reporter Mike Wallace, who died this weekend at the age of 93, including from CBS News & Morley Safer, and the New York Times.
  • Facebook: When we last left off, there was significant discussion of employers asking for access to employees’ Facebook pages. The House rejected proposed legislation there that would have taken up the matter, but other measures are still underway.
  • McDonald’s and Social Media: The director of social media at McDonald’s, Rick Wion, did an interview recently and talked about how they’ve responded to critics hijacking their hashtags on Twitter, and their broader strategy for various kinds of engagement on the network.

 

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Posted on: April 9, 2012
Posted by: Laurel

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