The Power of Communication: Skills to Build Trust, Inspire Loyalty, and Lead Effectively

Communication has power, but like any powerful tool, it needs to be used effectively or it can cause self-inflicted harm. Harnessing the power of communication is a fundamental leadership discipline. The Power of Communication is about how leaders can inspire, persuade, and earn the confidence of stakeholders through verbal engagement. About how they can build trust, inspire loyalty, and lead effectively. The book was named to the United States Marine Corps Commandant’s Professional Reading List, as one of eight leadership titles, in 2013, 2014, and 2015.

The Power of Communication was published in Chinese in China in 2014 by Pearson Education Asia Ltd. in Hong Kong, and by Publishing House of Electronics Industry in Beijing.

The Power of Communication is included in the bundled e-book volume Building Success with Business Ethics: Advice From Business Leaders, alongside titles from world-renowned business leaders, executive coaches, and consultants Ken Blanchard, Colleen Barrett, Jon M. Huntsman, Doug Lennick, and Fred Kiel.

The Power of Communication also features two companion videos:

The Power of Communication

The Power of Communication (Chinese)

Reputation Management: The Key to Successful Public Relations and Corporate Communication

By John Doorley and Helio Fred Garcia, Reputation Management is a how-to guide for professional communicators and business executives, as well as advanced students in communication. Organized by functional area (investor relations, media relations, employee communications) and by cross-functional discipline (ethics, corporate responsibility, crisis communication, issues management), the book provides a field-tested guide to core challenges in managing all the ways organizations engage their stakeholders to protect, maintain, and enhance reputation.

The third edition (shown) was published in 2015; the second edition in 2011, and the first edition in 2007.

A Korean language edition was published in 2016 by Alma Books, Seoul, Republic of Korea.

A Chinese language edition is due in 2016 by Tsinghua University Press, Beijing.

Reputation Management

Crisis Communications

Two volumes on strategies for maintaining the trust and confidence of stakeholders in a crisis, published in 1999 by AAAA Publications. (This book is currently out of print.)

Crisis Communications

Foreword for Jock Talk

Jock Talk: 5 Communication Principles for Leaders as Exemplified by Legends of the Sports World is an inspiring book that will help any reader enhance his or her leadership communication skill. Well worth reading, digesting, and applying.

Jock Talk

Foreword for #PRredefined

“This is a discussion worth having, and every generation needs to have it, if for no other reason than to move past the particulars of their own experience into the higher vantage point of analysis. And to understand both the relevance and the power of the profession.”


Sidebar in Leadership Without Excuses: “In a Crisis? Avoid Self-Inflicted Harm”

There are three kinds of employees: Some are Saints; they’re always accountable. Some are Sinners; they’re never accountable. But most are Save-ables; sometimes they make good choices, sometimes they don’t. What makes the difference? Leadership without Excuses has the answers.

Section of Crisis Management Guidebook: “Effective Crisis Response and Competitive Advantage”

Crises are a part of doing business. Handled well, they demonstrate to your publics that yours is an organization that puts people before profits, truth before denial and spin. When a crisis is handled poorly, it can escalate to a point of no return. The key to handling crises is to be ready ahead of time for the storm that is always on the horizon. Proper planning can take the panic out of the initial response to a crisis and can set the tone for the post-crisis communications, out-reach and repair efforts.

Chapter 3 of Corporate Crisis Management: Concepts and Cases: “Effective Leadership Response to Crises”

Corporate crisis causes a company to lose the balanced relationship it had enjoyed with its stakeholders. Effective crisis management is the systematic recovery of such lost balance. This collection of essays from leading business journals around the world was published in book form in India by ICFAI University Press.

Technical Editor and Editorial Advisor for The Complete Idiot’s Guide to Successful Business Presentations

Lin Kroeger presents quick and easy help for planning a complete presentation, down-to-earth advice for connecting with your audience, and “idiot-proof” steps for overcoming anxiety. Published by Alpha Books in 1997.

Peer Reviewer for Embedding Human Rights in Business Practice II: “Ketchum and the Rescue and Restore Victims of Human Trafficking Programme”

Peer reviewer of Lauren Isenman and John Doorley, authors, “Ketchum and the Rescue and Restore Victims of Human Trafficking Programme” in Embedding Human Rights in Business Practice II, a joint publication of the United Nations Global Compact and the United Nations Office of the High Commissioner of Human Rights in 2008.

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Posted on: April 21, 2014
Posted by: Laurel

The Power of Communication

“The Power of Communication is an absolutely terrific book on how to communicate and lead in complex and shifting situations…a compelling guide for leaders in business and government settings alike.”

Amy C. Edmondson,

Novartis Professor of Leadership and Management, Harvard Business School, and author of Teaming: How Organizations Learn, Innovate ...more

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