Holly Helstrom is an analyst at Logos Consulting Group and Logos Institute for Crisis Management and Executive Leadership.
As an analyst, Holly’s preeminent role is to research and prepare in-depth case studies that bring to life the principles and best practices that comprise Logos Institute’s curriculum. Through meticulous research and thoughtful curation, Holly enhances and enriches the firm’s case study and learning library, which supports a more vibrant experience for Logos clientele.
Holly’s background in art history lends itself to her other role as lead designer for Logos’ intellectual capital materials. Holly oversees each step of development that gives tangible form to the firm’s intellectual capital, allowing for more meaningful and interactive engagement with Logos clients. Using Adobe InDesign CS6, the leading industry-standard publishing application for print and digital content, Holly creates the graphics and page layouts featured in the firm’s intellectual capital materials.
Previously, Holly worked as the sample product manager for the international interior design company Holland and Sherry, in the company’s principal showroom based in New York. Often working under pressing deadlines, Holly’s responsibilities included paying thorough attention to international and domestic client requests, and ensuring each request’s successful fulfillment. Holly oversaw the organization and attractive presentation of the showroom’s products, representing 25 esteemed brands, and coordinated new product launches with the brand designers and representatives. It was critical in her role to operate with discretion when working with high profile clientele and handling their private information.
Holly also worked at the Metropolitan Museum of Art in the public relations department where she revised and edited internal and external communication on behalf of the museum, catalogued all print and digital media features for the Met Museum Store, and assisted in the editing and compiling of confidential reports for the museum’s annual board meeting.
Holly earned her B.A. in art history from New York University. Her senior seminar project focused on the strategic use of art exhibits in post-war Germany as part of the country’s broader public relations campaign to refurbish its reputation on the international platform, and reunite the war-torn German population. Holly continued her post-graduate education through New York University’s School of Professional Studies, earning a Gold Standard certificate of completion for the Crisis Communication and Reputation Management course.
In her spare time, Holly is an avid athlete. She’s completed one half-marathon and two sprint distance triathlons. Whether kayaking on the Long Island Sound or hiking on the scenic North Shore, Holly loves spending her leisure time outdoors and pushing herself to try new endurance challenges; she is currently training for the 2017 Hempstead Harbor sprint distance Duathlon.