Reputation Management, Third Edition, Scheduled

Logos Consulting Group is pleased to announce that the third edition of Reputation Management: The Key to Successful Public Relations and Corporate Communication will be published on February 9, 2015.

The official co-authors of the entire book are John Doorley and Helio Fred Garcia.   But several individual chapters were written or co-written by other industry experts, including several from Logos Consulting Group.

 

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Co-Authors and Contributors

The two co-authors shared overall responsibility for the entire book, including recruiting the other contributors and dealing with the editorial staff at the publisher, London-based Routledge, Taylor & Francis Group.

Co-author John Doorley wrote the chapters on Reputation Management, Media Relations, and Community Relations.  John  joined the new London-based company Mindful Reputation in 2014 after almost 10 years at New York University as founding academic director and clinical assistant professor of the Master of Science Degree Program in Public Relations & Corporate Communication.  Under his leadership the NYU program became the world’s largest graduate program in its field and the one named America’s Best Public Relations Education Program in 2009 and 2010. Before joining NYU he was a full-time faculty member in the School of Communication at Rutgers University.  Previously, until 2000, John was head of corporate communication at Merck & Co., Inc., which was named America’s Most Admired Company seven of his 12 years there (Annual Fortune Magazine survey).  He is the co-author with Fraser Seitel of Rethinking Reputation: How PR Trumps Marketing and Advertising in the New Media World.

Co-author Helio Fred Garcia wrote the chapters on Ethics, Investor Relations (with Gene Donati) Issues Management, Crisis Communication, and Challenges Facing the Profession.  He is the president of Logos Consulting Group.  He is also author of The Power of Communication: Skills to Build Trust, Inspire Loyalty, and Lead Effectively (FT Press, 2012) and Crisis Communications, AAAA Press, 1998.

Logos Consulting Group senior advisor Anthony Ewing wrote the chapter on Corporate Responsibility.  He had also written the Corporate Responsibility chapters in the first edition (2007) and the second edition (2011).

Logos Consulting Group senior advisor Laurel Hart wrote the chapter on Social Media, as well as a sidebar on social media for the Crisis Communication chapter.  She also wrote the Social Media chapter for the second edition (2011).

Logos Institute senior fellow Raleigh Mayer wrote a sidebar for the Media Relations chapter called “The Art of the Pitch.”  She wrote a similar sidebar for the second edition (2011).

In addition to the Logos contributors, other industry experts also contributed chapters:

  • The Organizational Communication chapter was authored by Jeff Grimshaw, Tanya Mann and Lynne Viscio of MG Strategy.  Jeff and Tanya are friends of Logos Consulting Group, and MG Strategies and Logos have collaborated on client projects.
  • The Government Relations chapter was written by Ed Ingle, managing director of government affairs, Microsoft Corporation.
  • The chapter on Integrated Communication was written by Tim McMahon of Creighton University.
  • The chapter on Public Relations Consulting was written by Lou Capozzi, a professor at Baruch College and President of the PRSA Foundation.

 About the Third Edition

The third edition was based on a thorough peer review of the second edition by industry experts and academics.  Each of the third edition’s chapters was further peer reviewed.  Among the changes in the third edition are:

 

  • The Global Communication chapter that was in the first and second editions has been removed, and global content has been included throughout the book.  Additional case studies and examples with an international focus have been added.
  • The social media chapter has been revised to be less introductory, and social media examples are included throughout the book.
  • Opening vignettes, examples, and case studies have been updated in each chapter.

The photograph on the cover is by Polish photographer Mateusz Żogała.

Reviews of the Third Edition

Initial feedback from those who have read the galley proof of the book, including peer reviewers, has been very supportive.  Among the reviews are the following:

  • “The authors have found the right balance between academic rigor and practical application and between the foundational concepts of public relations and their application. It has been my text of choice for the past four years and will continue to be in the future.”  —Philip Herr, Fairfield University and SVP of Millward Brown
  • Reputation Management provides just the right breadth and depth of information to give the reader a full understanding of how to create and maintain organizational reputation within the context of the current business climate. Full of case studies and useful examples, this text is a practical and accessible tool for understanding the communication processes underlying the practice of reputation management.” —Lisa V. Chewning, Penn State University–Abington
  • Reputation Management is more than an advanced organizational communication or public relations text. It connects theory to professional practice, making a strong business case for building and maintaining reputation as an organizational asset. Communication and business students, as well as professionals, will benefit from reading this book —Jennie Donohue, Marist College
  • “This book is the real deal—engaging and up-to-date ‘real world’ examples combined with communication and managerial theory. The chapter exercises encourage critical thinking and analysis. Reputation Management is just about the perfect text for anyone who wants to understand how communication works in organizations. I won’t teach corporate communication without this textbook.” —Astrid Sheil, California State University, San Bernardino

 

The third edition of Reputation Management is available for pre-order from Amazon here.

 About the Second Edition

Since the first edition was published in 2007, Reputation Management has been widely adopted in universities across the United States and around the world.  A Chinese language edition of the second edition will be published in China in 2016 by Tsinghua University Press.  A Korean language edition will be published in South Korea by Alma Books.

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