Strategy & Leadership: “Leadership Communication: Planning for the Desired Reaction”

“BP CEO Tony Hayward faced a crowd of reporters on a Venice, Louisiana dock on May 30, 2010, forty days after the company’s Deepwater Horizon oil rig had exploded, killing eleven, injuring dozens and beginning a gusher that pumped five million barrels of crude oil into the Gulf of Mexico. The Deepwater Horizon disaster was the dominant story in the news media…”

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