“This is a discussion worth having, and every generation needs to have it, if for no other reason than to move past the particulars of their own experience into the higher vantage point of analysis. And to understand both the relevance and the power of the profession. This is the point of this book. It is an important contribution to the discussion. (And, as co-author Andy Green notes, in implicit agreement with Bernays, the discussion has to be outside the bubble of the day-to-day practice of PR.)”
Download the ebook here.