CrisisNavigator: “Killing Rumors: A 50-Year Old Mathematical Formula Is Key Tool in Managing Crisis Communications”

Every company and organization, at some time or other, faces a crisis that includes rumors. How one deals with rumors, especially in the critical early phases of a crisis, can determine the outcome of the crisis.

Most crisis communications management is pattern recognition, and rumors follow predictable patterns. In fact, there’s a formula that describes how rumors work and that provides a very useful tool for understanding how to kill false rumors and how to diminish the damage caused by true or partially true rumors…

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