Strategy & Leadership: “CEO Advisory: Protecting Corporate Reputation in Mass Litigation”

Co-author with Anthony Ewing

When corporations become involved in mass litigation – shareholder, products liability, securities and other lawsuits with a large number of plaintiffs, including class actions – they must be prepared to defend against threats to their reputation that could harm their brand and their strategy. While relatively few lawsuits become material financial events for most corporations, mass litigation has the potential to damage the image customers have of a company, often with calamitous consequences for its strategy. Even a company with a strong brand, clear strategy, and respected leadership team may suffer significant reputational harm if it mishandles mass litigation.

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