Oxana Trush is a senior advisor at Logos Consulting Group and a senior executive coach at the Logos Institute for Crisis Management & Executive Leadership.
Since joining Logos in 2007, Oxana has been advising clients on critical business decisions that can prevent, mitigate damage from, or help recover from a reputation-threatening event. With expertise in crisis management, crisis communication, risk management and executive leadership, she works on helping leaders build trust, inspire loyalty, and lead effectively in the times of crisis and uncertainty. Her clients come from a range of industries, including financial services, pharmaceutical, consumer, technology and nonprofit. In her executive coaching practice, Oxana helps prepare senior executives for high-stakes, high-intensity communication engagements, including interactions with reporters and television interviews.
Oxana’s experience in creating and implementing crisis simulations and war games helped her develop deeper understanding of how and why people behave under pressure and what’s driving the motives and actions of companies and thier stakeholders when the stakes are high. With background in linguistics, cognitive psychology and passion for neuroscience, Oxana brings latest scientific research to help clients understand, prepare for, and manage through crises.
Oxana has developed a series of workshops on executive decision-making, persuasion, storytelling, and the science behind communication. She continues to be an active contributor to the content development for both consulting and coaching practices.
Oxana is actively involved in teaching, coaching, and mentoring of students. Oxana is an adjunct associate professor in the Master’s in Public Relations and Corporate Communication program at NYU where she teaches a course in crisis management and communication. Since 2009 she has been serving as a professional development coach at Rutgers Business School and a mentor and thesis advisor at New York University. She has been a guest speaker at the Wharton School of Business of the University of Pennsylvania.
Oxana served as a public relations counsel to Disaster Chaplaincy Services, a non-profit organization, and advised on strategic communication to various entrepreneurs. Oxana has diverse communication experience inside and outside the U.S. Oxana’s professional achievements in Russia include four years of teaching in Chelyabinsk State University, where she taught a variety of communication disciplines. In addition, she provided intercultural business communication counsel on international negotiations and strategic communication planning for Russian companies including the regional mobile phone company and industrial enterprises.
Oxana came to the U.S. from Russia in 2001 to pursue her studies in linguistics and cognitive psychology at Montclair State University. Oxana has a M.S. in Public Relations and Corporate Communications from New York University and a B.A. in English and Computer Science from Chelyabinsk State University, Russia.