Holly Helstrom is an associate at Logos Consulting Group and fellow at the Logos Institute for Crisis Management and Executive Leadership. She advises clients across many industries on effective leadership and crisis response.
In addition, Holly researches, designs, and presents in-depth case studies that bring to life the principles and best practices that comprise Logos Institute’s curriculum. Her research areas of focus include reputation and crisis management on social media, gender and leadership, and the intersection of business and sociopolitical issues. Holly also has expertise in conceptualizing, creating, and implementing crisis simulation scenarios tailored to challenge and strengthen clients’ crisis evaluation and response skills.
In addition to her client work, Holly frequently shares Logos methods and research in the classroom. She is a member of the faculty at Columbia University’s Fu Foundation School of Engineering and Applied Science where she teaches courses on online reputation management for professionals, presentation design, and the boundaries of First Amendment rights in the workplace. She has also guest lectured at New York University in the School of Professional Studies on social media and crisis management, at Barnard College’s Athena Center for Leadership Studies on leadership trends for women, and at Elon University’s Love School of Business on how organizations can best meet stakeholders’ changing expectations. Holly has also presented in Public Relations Society of America master classes and workshops on effective crisis response and reputation management on social media.
Holly’s background in art history lends itself to her other role as lead designer for Logos’ intellectual capital materials. She also oversees each step of development, allowing for more meaningful and memorable engagement for Logos clients.
Holly previously worked at the Metropolitan Museum of Art in the public relations department where she revised and edited internal and external communication on behalf of the museum, catalogued all print and digital media features for the Museum’s store, and assisted in the editing and compiling of confidential financial reports for the museum’s annual board meeting.
Holly earned her B.A. in art history from New York University. Her senior seminar project focused on the strategic use of art exhibits in post-war Germany as part of the country’s broader public relations campaign to rehabilitate its reputation on the international platform and reunite the war-torn German population. Holly continued her post-graduate education through New York University’s School of Professional Studies, earning a Gold Standard certificate of completion for the Crisis Communication and Reputation Management course.