PRESS RELEASE: Latest Edition Reputation Management Has Been Published

New York, NY (April 3, 2025) – Today, the fifth edition of Reputation Management: The Key to Successful Public Relations, Corporate Communication and Sustainable Organizations by John Doorley and Helio Fred Garcia was released, providing much needed guidance for those charged with managing reputation in today’s environment.

Reputation Management is a must-have reference for students taking classes in public relations management, corporate communication, communication management and business. When the first edition was published in 2006 it was the first book to take on reputation management in a systematic way. CEOs, business leaders, and professionals working in these areas have found the previous editions a field-tested guide for managing all the ways organizations engage their stakeholders to protect, maintain, and enhance reputation.

“When the first edition was conceived by John Doorley and me, it was initially envisioned as the textbook for the soon-to-be-launched MS in Public Relations and Corporate Communication at New York University,” said co-author Helio Fred Garcia.  “John was the first academic director of the program, and I was one of the founding faculty. The chapters of the book tracked the original curriculum of the program. Over the years dozens of colleges, graduate and professional schools, and other educational institutions around the world have adopted the book.”

The fifth edition of Reputation Management features updated chapters from previous editions, as well as new information vital for communication professionals today. This includes current information on digital media, new global examples and a renewed emphasis on organizational and environmental sustainability. In addition to the primary authors, the fifth edition includes Expert Perspective sidebars from 45 experts from ten countries on five continents. The fifth edition also features new on topics such as COVID-19, artificial intelligence, and generative AI. The book maintains its consistent throughline focusing on corporate ethics. In addition to the four previous English-language editions (2006, 2010, 2015, 2020) there have also been a Korean edition (2016) and a Vietnamese edition (2022).

Co-author John Doorley is the former head of corporate communications at Merck and a former associate professor of strategic communication at Elon University. He created and taught the first undergraduate course in reputation management, at Rutgers University in 2003, and the first graduate course on reputation management, at New York University (NYU) in 2007. He served as academic director of NYU’s M.S. in Public Relations and Corporate Communication for seven years.

Co-author Helio Fred Garcia is an adjunct professor of management in NYU’s Stern School of Business. He teaches crisis management in the Executive MBA program, where he was named Executive MBA Great Professor. He is an adjunct associate professor of management and communication in NYU’s School of Professional Studies, MS in Public Relations and Corporate Communication program, where he twice received the Dean’s award for teaching excellence, in 1990 and in 2017. He also received awards for outstanding service and for 35 years of service in teaching. Garcia is also an adjunct professor of industrial engineering and operations research at Columbia University, where he teaches ethics, crisis, and leadership in the Professional Development and Leadership program of the Fu Foundation School of Engineering and Applied Science. 

The fifth edition of Reputation Management is available on Amazon here.