Logos President Guest Lectures at Air War College

Logos Consulting Group is pleased to note that Logos President Helio Fred Garcia recently spoke as a guest lecturer at the U.S. Air Force Air War College, part of Air University, at Maxwell Air Force Base, Alabama.

Air War College is the senior U.S. Air Force professional military school. Annually, it prepares about 250 resident and over 5,000 nonresident senior students from all US military services, federal agencies, and 41 nations to lead in the strategic environment.

Garcia spoke on August 15, 2017 under the auspices of the U.S. Air Force Strategic Leadership Communication Program.

Garcia’s lecture, The Power of Communication as an Instrument of Policy, was based on the principles of his 2012 book, The Power of Communication: Skills to Build Trust, Inspire Loyalty, and Lead Effectively.

Garcia spoke initially to all 250 resident students, mostly U.S. Air Force colonels, plus equivalent ranks from the other U.S. armed services and air force colonels from allied nations.

He later spent time in a number of the students’ cohort groups, ranging from 10 to 20 students each, answering questions and discussing related topics.

Here is segment 1 of the guest lecture, the introduction, where Garcia introduces the topic of leadership and communication:

Here is segment 2, on the application of strategy to communication:

Here is segment 3, on communication and warfighting, based on the adaptation of the U.S. Marine Corps doctrinal publication called Warfighting, which Garcia adapted in his book The Power of Communication:

Here is segment 4, where Garcia lays out a leadership communication planning tool that Logos Consulting Group uses with clients to help them assure that their communication is aligned with strategy and likely to achieve their desired purpose:

In segment 5, his conclusion, Garcia brings together themes from the prior segments and fields questions from the audience:

You can see the complete lecture here:

This was Garcia’s second major presentation to the U.S. Air Force in the past year. In December, 2016, he was the civilian keynote speaker at the U.S. Air Force Global Public Affairs Summit in Washington, DC.

Garcia delivered an equivalent Power of Communication workshop on August 31, 2017 to the U.S. Marine Corps General Officer Warfighting Program at Marine Corps University in Quantico, Virginia.

Garcia has taught and advised elements of the U.S. and allied armed services for 26 years. He has worked primarily with the U.S. Marine Corps, and also with a number of joint commands. He is currently a contract lecturer at the U.S. Defense Information School.