Logos Institute for Crisis Management and Executive Leadership Press published on June 6, 2019, the second title in its Best Practices Series, Five Frequencies: Leadership Signals that turn Culture into Competitive Advantage by Jeff Grimshaw, Tanya Mann, Lynne Viscio, and Jennifer Landis.
Five Frequencies is a practical guide for leaders from all industries on how to transform the internal culture of their organizations by being intentional about five leadership behaviors, or Five Frequencies, that transmit powerful messages to the leader’s audience that shape internal culture. The book is brimming with insightful anecdotes from real-world leaders who can attest to the efficacy of the Five Frequencies and who the authors have worked with over their 20+ years of consulting on internal strategic communication and culture change. In the spirit of the Logos Institute Best Practices Series, the book offers actionable, easy-to-follow tools, called ‘Signal Boosters’ in the book, that readers can begin applying immediately.
The authors are principals at Philadelphia-based strategic communication firm MGStrategy, with an international presence having worked with clients in more than 30 countries across six continents. They advise leaders and organizations on organizational strategy and effective culture change across an equally impressive variety of industries, including but not limited to health care, energy, higher education, finance, and manufacturing.
The Logos Institute for Crisis Management and Executive Leadership stands at the intersection of scholarship and practice, providing rigorous analysis and practical application of key leadership principles. It is in this same spirit that the Logos Institute Best Practices Series showcases conceptual frameworks that help clarify complex issues, combined with insightful case studies, examples, and actionable tools, tips, and techniques that help leaders make smart choices and build competitive advantage.
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