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Logos Consulting Group

LOGOS IN THE NEWS: Helio Fred Garcia Quoted in The Guardian

On Friday, May 13, 2022, Logos President Helio Fred Garcia was quoted in an article in The Guardian on the rise in violent rhetoric surrounding the Missouri Senate primary. The rhetoric surrounding the Missouri Senate primary, which has included candidates posing with firearms and posting seemingly threatening language about political rivals, exemplifies the heightened polarization and increase in incendiary rhetoric seen throughout the United States today.


The article references insights from Garcia’s most recent book, Words on Fire: The Power of Incendiary Language and How to Confront Itwhich examined the power of incendiary rhetoric to provoke violence.


In the article, Garcia forecasts more violence given the continued heightened rhetoric. It reads, “He thought the US could return to a more normal place after the end of Trump’s presidency but because Trump still insists he won, Garcia thinks it will take more than eight years and further carnage for the pendulum to swing back to a more normal place.”


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