Crisis Management
Certificate Program

Crisis management is a rigorous process of managing choices when trust is at risk and executing those choices effectively when it can do the most good.

Effective crisis response creates a competitive advantage. Effective crisis response protects a company’s reputation, financial condition, operations, relations with key stakeholders, and strategic focus. Ineffective crisis response can place those key measures of competitive position at risk.

Our Crisis Management Certificate Program is designed to help senior leaders and leadership teams navigate the business decisions, management processes, and leadership skills necessary to anticipate, plan for, manage through, communicate about, and recover from crises affecting corporations and other complex organizations.

There are three levels of the Crisis Management Certificate Program. The duration and intensity of each certificate level is based on the depth and level of skill desired.

This certification program is designed to build foundational crisis management skills. This program is focused on those skills required for individuals to effectively support their organizations in planning for and responding to a crisis.

This certification program is designed for business leaders, operations professionals, HR managers, and all those who would support an organization’s crisis planning and crisis response.

By the end of this certification program, participants will:

Understand the patterns of crisis and crisis response.
Understand the role of mental readiness in successful crisis response.
Recognize the power of decision criteria and the importance of asking the right questions at the right time.
Learn the best practice decision criteria for what to do and what to say in a crisis and when to do or say something in a crisis.
Understand the dynamics of victims and victimhood in a crisis.
Understand how to obtain public forgiveness when there are victims in a crisis.
Understand the importance of taking risks seriously and best practices of operational readiness.
Understand how to plan effectively for foreseeable crises and how to manage unforeseen crises.

This certification program is designed for those who help lead an organization’s crisis response efforts understand the skills necessary to maintain an organization’s competitive position a crisis.

This certification program is designed for mid- to senior-level leaders, department heads, operations managers and leaders, HR leaders, and those who would help lead an organization’s crisis planning and crisis response.

By the end of this certification program, participants will:

Develop mental readiness for a crisis and recognize the patterns of crisis and crisis response.
Recognize the importance of decision criteria and utilize decision criteria based on asking the right questions.
Predict the dynamics of victims and understand how to obtain public forgiveness.
Take risks seriously and understand how to quantify and mitigate risks.
Plan effectively for foreseeable crises and recognize how to manage unforeseen crises.
Understand the dynamics and best practices for crisis prevention.
Understand the readiness cycle and how to continuously improve an organization’s crisis readiness.
Understand the importance of framing and how to craft a persuasive message and compelling crisis response materials.
Understand the dynamics of news media and social media in a crisis.

This certification program is designed to help individuals lead crisis response initiatives on behalf of their organizations. This program is focused on advanced crisis management skills that can create a meaningful competitive advantage for organizations.

This certification program is designed for mid- to senior- level leaders, professional crisis managers, and those who would lead an organization’s crisis management planning and response.

By the end of this certification program, participants will:

Develop mental readiness for a crisis and recognize the patterns of crisis and crisis response.
Utilize decision criteria based on asking the right questions.
Predict the dynamics of victims and understand how to obtain public forgiveness.
Understand related and adjacent crisis capabilities, such as disaster recovery, business continuity, enterprise risk management, emergency incident management, etc.
Understand the dynamics and best practices for crisis prevention, crisis planning, and crisis response.
Understand the readiness cycle to continuously improve an organization’s crisis readiness.
Understand the role and optimal structure of crisis response teams.
Understand the importance of framing and how to craft a persuasive message and compelling crisis response materials.
Understand the dynamics of news media and social media in a crisis.
Understand the qualities of an effective spokesperson in a crisis.