A key part of Logos Consulting Group’s client work is conducted via the Logos Institute for Crisis Management & Executive Leadership.


The Logos Institute for Crisis Management & Executive Leadership helps leaders under pressure perform over pressure. A key part of Logos Consulting Group’s client work is conducted via the Logos Institute for Crisis Management & Executive Leadership.

Any time we are building an individual client or client group’s personal capacity to perform over pressure, that work is done through Logos Institute.

We have coached more than 400 CEOs of major corporations, plus thousands of other high-profile people in other complex fields.  These executives were in industries as diverse as pharmaceuticals, heavy manufacturing, energy, biotechnology, computer software, financial services, law firms, advertising agencies, religious denominations, universities, and not-for-profit advocacy groups.

Our clients tell us that the Logos way of coaching and teaching is intellectually stimulating, emotionally resonant, grounded in both theory and reality, immediately applicable, and foundational – allowing executives to continue learning and applying our lessons long after the sessions.

Logos helps leaders to engage the people who matter to them when it matters most.

We believe that leaders and their organizations achieve success by developing processes – scientific, financial, legal, and otherwise – that lead to effective outcomes. But, too often, when the time comes to engage stakeholders in pursuit of that success, leaders abandon that rigor.

From managing a crisis to launching a product, from leading employees to speaking with reporters, leadership itself requires the same rigor as other parts of business. For that, leaders need clear goals, a clear understanding of the people who matter, and clear structures to lead effectively.

Executive Education

Our executive education programs include classroom-style sessions ranging in size from 5 to 500+; it includes one-on-one coaching; it includes team-building exercises and simulations, and executive mentoring and thought-partnership.

In our executive coaching and education work we bring the most dynamic instructional methods, combined with the latest research from our idea laboratory, combined further with a core grounding in best practices.  This produces a learning environment in which very senior and very busy people find themselves transformed into more effective leaders, communicators, and facilitators, who can put their new learning to work immediately in their jobs.

We are accustomed to working with highly-accomplished, busy senior-most leaders who often have to deal with high stakes situations and have found that they quickly rise to the occasion to engage us fully in their own professional development.

Private Executive Coaching

We coach senior executives on how to manage relationships with their boards of directors and other executives, how to interact more effectively with opinion leaders and public officials, and how to manage their departments.

We  work closely and privately with executives, department heads, and members of boards of directors.  Our coaching is driven by the individual needs of the client, and can include ways to manage relationships with superiors, peers, and subordinates; succession skills development; and assessment of colleagues’ aptitudes and abilities.

We have coached executives identified as high potential but whose presence or interpersonal style was not seen as ready for the next job.  We work closely with such executives to help them understand how they come across, and work with them to overcome the obstacles that might hinder their career progress.

Executive Presentation Coaching

Our executive presentation coaching helps leaders enhance their leadership presence and their effectiveness delivering both good and bad news personally, whether to large groups, to small groups, or on a conference call or videoconference, or one-on-one.

We help leaders apply best practices to plan for persuasive audience engagement, craft memorable content, and perform, physically and vocally, in ways that inspire confidence.

We focus on the verbal and non-verbal communications techniques that inspire confidence and trust, and on ways to assure clarity of message and the consistent delivery of the message.

We have prepared clients to speak before tens of thousands (and simultaneously to millions on television) at national political conventions, and to present effectively to a single investment analyst.  We have prepared executive teams to speak to investment conferences and have coached CEOs for congressional testimony.

We have prepared CEOs, CFOs, and other senior executives for crisis presentations to boards of directors, bondholders, shareholders, analysts, employees, government bodies, and community groups.  These presentations have included investment community roadshows, congressional and regulatory testimony, community town-hall meetings, investment community conference calls, and employee videoconferences.

We have also worked with individual executives to help overcome particular obstacles to effective presentations, including physical disability, non-mastery of English, heavy accent, and fear of speaking in public.

Press Interview Skills Coaching

Our approach in press interview or television coaching is to retool the way executives think about their interactions with reporters, so as to prepare them for any interaction they may have in the future.

We begin with an introduction to the anthropology of journalism – how journalists as a group predictably behave.  In particular, we identify the five components of news that drive how any given reporter is likely to approach any given story.  We then develop a strategy for being in control of an interview and for assuring that the desired message predictably appears in the resulting story.  We further focus on how to craft the message in such a way that it will survive the processes of journalism and appear intact in a reporter’s story.

The end product is a series of simulation interviews that demonstrate both comfort and effectiveness in telling a pre-designed story fully, consistently, powerfully, and without being distracted by other topics.

We tailor the session to the needs of the client.  For example, if the person to be trained will never go on television and won’t do crisis interviews, we’ll focus only on print and good news.  If, on the other hand, the person will have a broader press role, we can cover any and all interview situations, including ambush interviews.  We can also prep for specific programs.

Each session includes a combination of instruction, review of videos of interviews and resulting press coverage, and simulation interviews of increasing difficulty and hostility.   At the end of each session each participant receives a handbook that includes all the material covered and that can serve as a refresher for preparing for future interviews.

Television Interview and Performance Skills Coaching

Television interview and performance skills coaching can be combined with press interview skills or can be a stand-alone session.  Television coaching focuses on the ways that television predictably distorts performance.  The session identifies ways to avoid the negative distortions, play into the positive distortions, and craft content to capitalize on the visual and verbal dynamics of television interviews.

Television coaching includes both journalism television – appearing as a guest on a television news or talk program – and in-house television, whether in a studio, through a webcam, or in a video conference.

Coaching can be generic for any kind of television interview, or specific to scheduled interviews with particular news magazines, shows, or reporters.

Coaching also includes, and can be weighted to emphasize, interviews that are live or taped, in-studio or remote, solo or panel, friendly or hostile, speaking to a reporter or into-the-camera.  We can also prepare executives for press conferences, satellite media tours, TelePrompTer presentations, internal video presentations, or internet video presentations.

In addition to coaching executives who will be interviewed on television, we have also coached those who are transitioning from a prior career into television performance, as a commentator, interviewer, or host.

Critical Engagements

We prepare leaders for high-stakes interactions where their personal reputation and credibility are at stake.  This includes preparing CEOs for congressional testimony; preparing executives to present effectively to boards of directors; preparing leaders to deliver bad news to regulators, investors, employees, communities, and the general public.

We also prepare leaders for high-stakes ceremonial events, such as meeting with heads of state or of government; meeting with heads of government departments; or meetings of supranational organizations.

Crisis Management and Crisis Skills Coaching

A growing part of our coaching practice is helping executives, teams, and departments understand organizational behavior, stakeholder dynamics, and communication in crises, catastrophes, and related negative events.

We provide generic and customized individual or group coaching on how companies typically mishandle crises; how to assure effective crisis preparedness and response; how to restore trust after a crisis; how to prevent and kill rumors, how to be strategic in crisis communication, how to develop crisis communication plans, and related topics.

We also craft war games, table-top exercises, and other role-play training opportunities that help leaders practice and test their crisis response skills and infrastructure in real time.  Based on the results of such war games we help management retool their crisis preparedness and response infrastructure, teams, and tools.

Assessment and Skill Development of Corporate Communication Departments

We also craft customized assessments and learning and development programs for heads of corporate communication and related departments whose primary work product is communication, and for public relations firms.

We work with department heads to assess the skills of members of their departments, and design and help implement programs of professional development and skill-building for members or teams within those departments.  We often help identify internal or external resources to provide customized training that helps overcome department-specific obstacles.

We also provide large-group training at departmental meetings, company conferences, and industry conferences.

Intensive Media Skills Coaching

We are often asked to provide intensive coaching to people with little prior media skills who are appointed head of corporate communication or primary press spokesperson.  We have developed intensive, multi-day coaching programs to help new media spokespeople quickly master the skills necessary to be effective in their job.  We have also developed similar programs for entire public relations departments.

Storytelling Coaching

We work with individual communicators, executives, and corporate communication departments in highly complex industries to strengthen their ability to be effective and persuasive storytellers. Often, this involves taking highly complex information and working to translate it to an outside audience.


Opinion: The Dangers of Indirect Calls to Violence

The French philosopher and writer Voltaire warned that those who can make us believe absurdities can make us commit atrocities. Genuine leaders understand the consequences of their words and actions and take responsibility when they see that they are having a dangerous impact. Self-absorbed leaders do not.

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Humility: A Competitive Advantage for Leaders

How humility helped win trust in the case of Bobby Kennedy.
America lost one of its greatest leaders on June 5, 1968. Fifty years later, when the current administration is treating politics as a zero-sum game that turns people against each other, this leader and the humility he embodied is missed more than ever – a leader who made joint success possible by bringing out harmony and faith among all and whose humble leadership style is the antidote to today’s toxic political atmosphere.

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Agony of Decision Now Available as Audio Book

Logos Institute for Crisis Management and Executive Leadership Press is pleased to announce that The Agony of Decision: Mental Readiness and Leadership in a Crisis is now available as an audio book. The Agony of Decision was published in July, 2017.  In June, 2018 it...
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Agony of Decision Named One of the Best Crisis Management Books of All Time

The Agony of Decision, written by Logos Institute for Crisis Management and Executive Leadership executive director Helio Fred Garcia, recently received recognition for being one of the “51 Best Crisis Management Books of All Time” by Book Authority, the leading...
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Logos President Interviews on Women Worldwide Podcast

Logos Consulting Group president Helio Fred Garcia was a guest on the June 1, 2018 Women Worldwide Podcast hosted by Deirdre Breakenridge. The podcast is also broadcast on the C-Suite Radio Network.

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