Crisis management is the management of choices – the management of decisions that companies and leaders take when things have the potential to go very wrong.


“Crisis management is the management of choices – the management of decisions that companies and leaders take when things have the potential to go very wrong.”

– Helio Fred Garcia

Whether a company survives a crisis with its assets, operations and reputation intact depends more often on the quality and timeliness of its response than on the nature of the crisis itself. In a world where social media allows for a 24-hour news cycle and real-time international dialogue, the call for a response is intensified. Companies that hesitate or that mishandle crises are punished by the markets and their customers, employees, and regulators.

Our Approach:

At Logos Consulting Group, we help our clients make the critical business decisions that can prevent, mitigate damage or recover from an event that threatens reputation, assets, and operations.

Our distinctive approach is to help leaders accurately diagnose the challenges facing them and make more strategic decisions to manage those challenges. We help establish early warning systems to know when a choice may need to be made, as well as structures and processes to prevent crises from happening and to respond effectively when they do. We help clients establish decision criteria to ensure that the right choices are made at the right time. And we help ensure ongoing readiness so that companies can minimize the impact of a crisis early enough to maintain their competitive position.

When to Retain Us?

In ideal circumstances, our clients retain us before a crisis occurs, and we develop plans and scenarios for managing the impact of the event once it breaks. More frequently, however, we are retained as an event is breaking or just after it has broken, when the opportunity to prevent damage is low but when it is still possible to mitigate harm.


  • Development of de novo crisis management plans and structures to assure readiness at the facility, regional, national, headquarters, global, or enterprise level.
  • Adaptation of existing crisis plans to new markets or to reflect new political, economic, sector, market, technological, or client-specific realities.
  • Crisis team development, training, and counseling.
  • Crisis simulation and war-gaming – exercised in both secure real world environments and secure, simulated social media platforms – to assure a plan will actually work or to fix one that is seen not to work.

How Do We Do This?

Our team of consultants has decades of experience working with clients in a broad cross-section of industries, grappling with a wide variety of crisis events. We understand the need for speed and strategy in crisis management. We help our clients understand that crisis management is far more than skillful public relations; it is a business function and operational imperative.

When necessary, we are comfortable telling unpleasant truths to those in authority, so that they fully appreciate the challenges they face. We work with senior management to identify the true problem, and then create scenarios that allow decision makers to understand expected – and unexpected – consequences of different courses of action.

And we do it quickly, often within the first client meeting.


Crisis Response Principles: Part I

The Feeling For most of us, the days start the same way. You turn over, turn off your alarm, and then check your phone or email notifications. Most of the time, the notifications you find are the typical daily intrusions or distractions. But imagine this. One day you...
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GUEST COLUMN: How Your Restaurant Can Prepare for the Next COVID Wave and Survive the Crisis

The except is from an op-ed by Helio Fred Garcia published on December 2, 2020 in Modern Restaurant Magazine. The COVID-19 pandemic, a crisis has radically reshaped the dining experience and caused a devasting impact on a once booming industry. A September survey by...
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LOGOS IN THE NEWS: Helio Fred Garcia Interviewed on Unleashed

On November 9, 2020, Helio Fred Garcia spoke with Will Bachman on his podcast Unleashed about how leaders and organizations can understand prepare for, and respond effectively to a crisis. Unleashed explores how to thrive as an independent professional. During their...
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How Exxon Mobil Controlled the Narrative Masterfully

This was an important and timely move on Exxon’s part. They named it a hypothetical call, thereby defining the nature of the crisis. And they made clear that the call never happened. If they hadn’t acted as quickly and clearly, they would have lost control of the narrative, leading to negative consequences.

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A Teachable Moment in Trump’s Testing Positive for COVID-19

Overnight the world learned that President Trump and the First Lady both tested positive for COVID-19. If this is true, I wish them a full recovery. But our challenge isn’t whether Trump has COVID-19; it’s that the nation does. And it didn’t have to be this way.

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