Framing and Content Structure

Facts alone are not persuasive. Rather, is the context in which facts are embedded that drives meaning. That is why the same facts shared differently can lead people to dramatically different conclusions. That is where framing comes in.

 

Framing is the creation of context. Frames trigger worldviews that determine how we view or understand any new information that follows. Therefore, the sequence of content matters a lot. The right frame followed by facts can predictably persuade people to feel, think, and do something different.