Crisis Response -
Mental Readiness

Two organizations similarly situated could face the same crisis and experience radically different outcomes. Why? Because it is the response to a crisis, not the severity of the crisis itself, that determines the outcome. 

 

Effective crisis response is the ability to make smart choices quickly in a crisis. And it is mental readiness – the combination of emotional discipline, deep knowledge, and intellectual rigor – that enables effective and timely decision making in a crisis.