“One of the Best on the Subject of Business Communications”

Amazon Vine Hall-of-Fame Reviewer Harold McFarland called The Power of Communication: Skills to Build Trust, Inspire Loyalty, and Lead Effectively “One of the best [books] on the subject of business communications” and awarded the book another five-star review.
Excerpts:
“This is one of the best books I have read on the subject of business communication. The principles can be used in a non-business setting but it is predominantly written for business and public relations.
The author has chosen to illustrate the principles of the book by examining many real-life cases of communication gaffes by businesses and governmental bodies. This makes the book more readable and helps the reader understand the points being made.
He examines communication in the context of war. This appeared at first to be an illogical pairing but actually worked brilliantly. Communication can be viewed as a war; not to win territory or natural resources, but to win the heart and mind by learning how to cast the correct spin on something bad to make it more palatable but takes the high road of accepting responsibility and moving the company forward…”

You can read the whole review here.

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