Leadership Coaching

Logos Institute for Crisis Management & Executive Leadership helps leaders under pressure perform over pressure.

We have coached more than 400 CEOs of major corporations, plus thousands of other high-profile people in other complex fields, including doctors, lawyers, financial executives, and military officers.  These executives were in industries as diverse as pharmaceuticals, heavy manufacturing, energy, biotechnology, computer software, financial services, law firms, advertising agencies, religious denominations, universities, and not-for-profit advocacy groups.

Logos helps leaders to engage the people who matter to them

when it matters most.

We believe that leaders and their organizations achieve success by developing processes – scientific, financial, legal, and otherwise – that lead to effective outcomes. But, too often, when the time comes to engage stakeholders in pursuit of that success, leaders abandon that rigor.

From managing a crisis to launching a product, from leading employees to speaking with reporters, leadership itself requires the same rigor as other parts of business. For that, leaders need clear goals, a clear understanding of the people who matter, and clear structures to lead effectively.

Private Executive Coaching

We coach senior executives on how to manage relationships with their boards of directors and other executives, how to interact more effectively with opinion leaders and public officials, and how to manage their departments.

We  work closely and privately with executives, department heads, and members of boards of directors.  Our coaching is driven by the individual needs of the client, and can include ways to manage relationships with superiors, peers, and subordinates; succession skills development; and assessment of colleagues’ aptitudes and abilities.

We have coached executives identified as high potential but whose presence or interpersonal style was not seen as ready for the next job.  We work closely with such executives to help them understand how they come across, and work with them to overcome the obstacles that might hinder their career progress.

Executive Presentation Coaching

Our executive presentation coaching helps leaders enhance their leadership presence and their effectiveness delivering both good and bad news personally, whether to large groups, to small groups, or on a conference call or videoconference, or one-on-one.

We help leaders apply best practices to plan for persuasive audience engagement, craft memorable content, and perform, physically and vocally, in ways that inspire confidence.

We focus on the verbal and non-verbal communication techniques that inspire confidence and trust, and on ways to assure clarity of message and the consistent delivery of the message.

We have prepared clients to speak before tens of thousands (and simultaneously to millions on television) at national political conventions, and to present effectively to a single investment analyst.  We have prepared executive teams to speak to investment conferences and have coached CEOs for congressional testimony.

We have prepared CEOs, CFOs, and other senior executives for crisis presentations to boards of directors, bondholders, shareholders, analysts, employees, government bodies, and community groups.  These presentations have included investment community roadshows, congressional and regulatory testimony, community town-hall meetings, investment community conference calls, and employee videoconferences.

We have also worked with individual executives to help overcome particular obstacles to effective presentations, including physical disability, non-mastery of English, heavy accent, and fear of speaking in public.

Press Interview Skills Coaching

Our approach in press interview or television coaching is to retool the way executives think about their interactions with reporters, so as to prepare them for any interaction they may have in the future.

We begin with an introduction to the anthropology of journalism – how journalists as a group predictably behave.  In particular, we identify the five components of news that drive how any given reporter is likely to approach any given story.  We then develop a strategy for being in control of an interview and for assuring that the desired message predictably appears in the resulting story.  We further focus on how to craft the message in such a way that it will survive the processes of journalism and appear intact in a reporter’s story.

The end product is a series of simulation interviews that demonstrate both comfort and effectiveness in telling a pre-designed story fully, consistently, powerfully, and without being distracted by other topics.

We tailor the session to the needs of the client.  For example, if the person to be trained will never go on television and won’t do crisis interviews, we’ll focus only on print and good news.  If, on the other hand, the person will have a broader press role, we can cover any and all interview situations, including ambush interviews.  We can also prep for specific programs.

Each session includes a combination of instruction, review of videos of interviews and resulting press coverage, and simulation interviews of increasing difficulty and hostility.   At the end of each session each participant receives a handbook that includes all the material covered and that can serve as a refresher for preparing for future interviews.

Television Interview and Performance Skills Coaching

Television interview and performance skills coaching can be combined with press interview skills or can be a stand-alone session.  Television coaching focuses on the ways that television predictably distorts performance.  The session identifies ways to avoid the negative distortions, play into the positive distortions, and craft content to capitalize on the visual and verbal dynamics of television interviews.

Television coaching includes both journalism television – appearing as a guest on a television news or talk program – and in-house television, whether in a studio, through a webcam, or in a video conference.

Coaching can be generic for any kind of television interview, or specific to scheduled interviews with news magazines such as 60 Minutes, Dateline, or 20/20.

Coaching also includes, and can be weighted to emphasize, interviews that are live or taped, in-studio or remote, solo or panel, friendly or hostile, speaking to a reporter or into-the-camera.  We can also prepare executives for press conferences, satellite media tours, TelePrompTer presentations, internal video presentations, or internet video presentations.

In addition to coaching executives who will be interviewed on television, we have also coached those who are transitioning from a prior career into television performance, as a commentator, interviewer, or host.

Critical Engagements

We prepare leaders for high-stakes interactions where their personal reputation and credibility are at stake.  This includes preparing CEOs for congressional testimony; preparing executives to present effectively to boards of directors; preparing leaders to deliver bad news to regulators, investors, employees, communities, and the general public.

We also prepare leaders for high-stakes ceremonial events, such as meeting with heads of state or of government; meeting with heads of government departments; or meetings of supranational organizations.

Crisis Management and Crisis Skills Coaching

A growing part of our coaching practice is helping executives, teams, and departments understand organizational behavior, stakeholder dynamics, and communication in crises, catastrophes, and related negative events.

We provide generic and customized individual or group coaching on how companies typically mishandle crises; how to assure effective crisis preparedness and response; how to restore trust after a crisis; how to prevent and kill rumors, how to be strategic in crisis communication, how to develop crisis communication plans, and related topics.

We also craft war games, table-top exercises, and other role-play training opportunities that help leaders practice and test their crisis response skills and infrastructure in real time.  Based on the results of such war games we help management retool their crisis preparedness and response infrastructure, teams, and tools.

Assessment and Skill Development of Corporate Communication Departments

We also craft customized assessments and learning and development programs for heads of corporate communication and related departments whose primary work product is communication, and for public relations firms.

We work with department heads to assess the skills of members of their departments, and design and help implement programs of professional development and skill-building for members or teams within those departments.  We often help identify internal or external resources to provide customized training that helps overcome department-specific obstacles.

We also provide large-group training at departmental meetings, company conferences, and industry conferences.

Intensive Media Skills Coaching

We are often asked to provide intensive coaching to people with little prior media skills who are appointed head of corporate communication or primary press spokesperson.  We have developed intensive, multi-day coaching programs to help new media spokespeople quickly master the skills necessary to be effective in their job.  We have also developed similar programs for entire public relations departments.


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Logos Institute stands at the intersection of scholarship and practice, providing both rigorous analysis and practical application of key leadership principles. We illuminate best practices, current trends, emerging issues, and leadership skills.

The Logos Institute is a thought leader in its field, conducting research, publishing, and providing an extensive range of executive education workshops, seminars, conferences, and highly-customized coaching for senior executives of all sectors and around the world.