Crisis Management is the Management of Choices

Crisis Management

Crisis management is the management of choices – the management of decisions that companies and leaders take when things have the potential to go very wrong.

We help our clients manage those choices.  We advise clients on the critical business decisions that can prevent, mitigate damage from, or recover from an event that threatens reputation, assets and operations.

We help them establish early warning systems to know when a choice may need to be made. We help them establish structures and processes to prevent crises from happening and to respond effectively when they do.

We help clients establish decision criteria to assure that the right choices are made at the right time.

And we help assure ongoing readiness so that companies can minimize the impact of a crisis early enough to maintain their competitive position.


  • Development of de novo crisis management plans and structures to assure readiness at the facility, regional, national, headquarters, global, or enterprise level.
  • Adaptation of existing crisis plans to new markets or to reflect new political, economic, sector, market, technological, or client-specific realities.
  • Crisis team development, training, and counseling.
  • Crisis simulation and war-gaming – exercised in both secure real world environments and secure, simulated social media platforms – to assure a plan will actually work or to fix one that is seen not to work.

We understand the need for speed and strategy in crisis management. We help our clients understand that crisis management is far more than skillful public relations.

Whether a company survives a crisis with its assets, operations and reputation intact depends more often on the quality and timeliness of its response than on the nature of the crisis itself. In a world where social media allows for a 24-hour news cycle and real-time international dialogue, the call for a response is intensified. Companies that hesitate or that mishandle crises are punished by the markets and their customers, employees, and regulators.

In ideal circumstances our clients retain us before a crisis occurs, and we develop plans and scenarios for managing the impact of the event once it breaks. More frequently, they retain us as an event is breaking or just after it has broken, when the opportunity to prevent damage is low but when it is still possible to mitigate reputational harm.

Our distinctive approach is to help leaders of complex organizations accurately diagnose the challenges facing them and make more strategic decisions to manage them. Our team of consultants has decades of experience working with clients in a broad cross-section of industries, grappling with a wide variety of crisis events.

In many cases a company’s first crisis reflex is to focus resources on the symptoms of a problem rather than on the underlying issues that have led to the circumstances that threaten the company’s assets, operations and reputation. We work with clients’ senior leadership and internal and external advisors to recognize and manage these underlying issues and threats.

And, when necessary, we are comfortable telling unpleasant truths to those in authority, so that they fully appreciate the challenges they face. Once we have worked with senior management to identify the true challenge, we develop scenarios that allow a client to understand the predictable intended and unintended consequences of alternative courses of action. We then help the client weigh the objective and subjective factors that make certain courses of action preferable.

And we do it quickly, often within the first client meeting.

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