President Donald Trump’s inaugural address adjusted his tone, but not his message of a country in dire need of fixing.

Analysis by Adam Tiouririne of Logos shows that The key moment of Friday’s inauguration speech came almost precisely at its midpoint, 722 words into the 1,433-word speech. That’s when Trump transitioned from a litany of America’s past failures to a vision of its future successes, announcing, “from this moment on, it’s going to be America first.” Along the way, he mentioned “America” or “American(s)” 34 times, a record-setting pace of 24 mentions per 1,000 total words.

In addition to mentioning “America” more often than ever, the Bloomberg analysis shows how Trump also used a slew of words and phrases unprecedented in the 228-year history of inauguration speeches — like “carnage,” “robbed,” and “radical Islamic terrorism.”

For more, follow @Tiouririne on Twitter.

Polls, prediction models, and financial markets had her winning. But Twitter had Hillary Clinton losing the 2016 election to Donald Trump.

Analysis by Adam Tiouririne of Logos shows that Clinton and Trump’s online fortunes reflected their offline styles in the campaign. For Clinton, it was a steady march — although, on Twitter, in the wrong direction — while for Trump it was a volatile battle. A 200-day moving average of their daily positive and negative sentiment scores, based on exclusive data from Brandwatch, reveals a near-constant decline in sentiment toward Clinton.

For more, follow @Tiouririne on Twitter.

Women have played a critical role in the 2016 election — not least because one of them, for the first time, is the nominee of a major party.

After Adam Tiouririne of Logos capped off his year-long debate analysis partnership with Bloomberg Politics, he worked with Marie Claire to track all 1,583 mentions of every woman across all three presidential debates. The analysis with Marie Claire also covers the history of women in presidential debates and the discussion of women’s issues in 2016.

For more, check out @Tiouririne on Twitter.

Donald Trump and Hillary Clinton doubled down on their strategies in the final presidential debate.

For Trump, that meant fighting fire with fire, according to the final debate analysis in a year-long partnership between Adam Tiouririne of Logos and Bloomberg Politics. Trump has always used lots of emotional language, but also has always been more positive than negative: Politicians are “stupid” and the Iran nuclear deal is “disastrous,” but we’re going to make America “great” again and it will be a “tremendous” “success.” In the final debate, he finally crossed over and used more negative than positive language.

That confirmed Tiouririne’s prediction in his pre-debate preview with Bloomberg, which showed how Trump’s positive and negative language had nearly converged from the primary debates to the first general election debate and the second.

Clinton’s own bad habit — using Me Words like I and my to rebut criticism — also appeared in the final debate, but not enough to alter her standing as frontrunner heading into the final stretch.

For more, check out @Tiouririne on Twitter.

Donald Trump stemmed his losses from a disastrous weekend in Sunday’s debate, but didn’t regain lost ground.

Adam Tiouririne’s latest analysis with Bloomberg Politics shows how prediction markets pummeled Trump on Friday, the day his lewd Access Hollywood comments were released, but barely budged during the debate. In a reversal of the first debate, Trump baited Clinton into several confrontations, reflected in Clinton’s relative decline in the use of policy keywords.

For more, check out @Tiouririne on Twitter.

It may have been the only Vice Presidential debate of 2016, but it was still all about the presidential candidates.

Mike Pence and Tim Kaine mentioned their own running mates by name 50 and 54 times, respectively – both breaking Joe Biden’s record of 48 Barack Obama mentions in the 2008 VP debate. The new record, featured as a top chart for more than a quarter-million Bloomberg Terminal users across the financial world, underscores Pence and Kaine’s shared challenge of defending their well-known and highly-unpopular presidential partners.

Of course, Pence and Kaine played offense as well as defense. Kaine attacked Trump’s Russian relationships, tax troubles, and colorful comments in 85 by-name mentions, shattering the previous record of 49 Bill Clinton mentions by then-VP Dan Quayle in 1992. Pence mentioned Hillary Clinton 62 times on Tuesday.

The combative back-and-forth resulted in long stretches where the candidates steamrolled – or outright ignored – debate moderator Elaine Quijano. Aside from Trump and Clinton, and even more than each other, Pence and Kaine’s most-mentioned person was “Elaine.”

For more, including the exact number of times Pence and Kaine mentioned Russia, taxes, and more, check out @Tiouririne on Twitter.

There were two keys to victory in Monday’s first presidential debate: Hillary Clinton’s strategy, and Donald Trump’s response, according to Adam Tiouririne of Logos.

From the start of the debate, Clinton tried to bait Trump into self-destructive confrontations. By the end, she was playing with him like a vintage toy: Wind him up and watch him go. Tiouririne broke down the debate by the numbers with Andre Tartar, including revealing how Clinton acquiesced to Trump’s increasing airtime.

 

And how did Trump use that time? Increasingly, to lash out, in ways likely to turn off independent voters, highly educated Republicans, and women. Along with Quantified Communications, Tiouririne found that Trump’s use of negative emotion words — like terrible,stupid, or disaster — increased by about 50 percent between the start and end of the debate. Margaret Talev and Sahil Kapur featured this data in their post-game analysis from the media room at Hofstra University.

For more, including the exact number of times Trump said “tremendous,” find @Tiouririne on Twitter.

World leaders are using more words like “fear” and “uncertainty” at this year’s UN General Assembly, according to analysis by Adam Tiouririne of Logos featured in Bloomberg Business.

The latest analysis, with Bloomberg’s Andre Tartar, reveals the heightened anxiety of world leaders at the 2016 UN General Assembly, amid Syrian strife, North Korean nukes, and more.

The full analysis is on Bloomberg.com.

Donald Trump is facing his most toughest stretch on Twitter since becoming the GOP nominee, according to analysis by Adam Tiouririne of Logos with Bloomberg Politics.

“Trump is no stranger to Twitter backlash, but the drop between the Republican National Convention and the Democratic National Convention the following week marks his steepest one-week decline yet,” writes Tiouririne. Exclusive data from more than 145 million Trump-related tweets tracked by Brandwatch shows how Trump’s yearlong ability to bounce back from drops in Twitter sentiment has failed him at a critical moment.

The full analysis is on BloombergPolitics.com.

Hillary Clinton beat Donald Trump on the most important measure of a convention speech, according to analysis by Adam Tiouririne of Logos with Bloomberg Politics.

“Judging from the past 40 years of presidential history, Clinton’s more “we”-focused speech puts her in the lead position to win in November,” write Tiouririne and Andre Tartar of Bloomberg. The candidate with a higher ratio of We Words — we, us, our, ours,ourselves, and let’s — relative to “me” words — I, me, my, mine, and myself — in his convention speech has gone on to win all but one presidential election since 1976.

The full analysis is on BloombergPolitics.com.