Crisis Response Principles: Part I

The Feeling For most of us, the days start the same way. You turn over, turn off your alarm, and then check your phone or email notifications. Most of the time, the notifications you find are the typical daily intrusions or distractions. But imagine this. One day you...

LOGOS IN THE NEWS: Helio Fred Garcia Interviewed on Unleashed

On November 9, 2020, Helio Fred Garcia spoke with Will Bachman on his podcast Unleashed about how leaders and organizations can understand prepare for, and respond effectively to a crisis. Unleashed explores how to thrive as an independent professional. During their...

How Exxon Mobil Controlled the Narrative Masterfully

By: Helio Fred Garcia @garciahf and Maida K. Zheng @maidazheng Logos Consulting Group “I call the head of Exxon. I don’t know, you know, ‘How are you doing? How’s energy coming? When are you doing the exploration? Oh, you need a couple of permits?'” Trump told...

A Teachable Moment in Trump’s Testing Positive for COVID-19

Overnight the world learned that President Trump and the First Lady both tested positive for COVID-19. I wish them a full recovery. But our challenge isn’t that Trump has COVID-19; it’s that the nation does. And it didn’t have to be this way. A...

Demonstrating Corporate Responsibility During a Pandemic

Crises reveal what organizations value. Whether a business demonstrates corporate responsibility during the COVID-19 pandemic, or fails to do so, can determine if the company and its leaders emerge from this crisis with the trust and confidence of their stakeholders...